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MARKETING AND EVENT COORDINATOR

Virago Spirits, a locally owned and operated distillery located in Scott’s Addition, seeks to build our team with the addition of a part-time Marketing and Events Coordinator.  This role will support various projects/brand needs, with a concentration on implementation of social media programs, promotion development, digital marketing and special events.  This position will work collaboratively with the entire team to manage and grow the brand’s overall sales and profit objectives. This is an excellent part-time opportunity for the right candidate to join a growing and ambitious team.


Job Overview

Help develop and execute a comprehensive marketing strategy to support Virago Spirits’ operations

  • Recognize and implement the Virago Spirits brand identity into all marketing, media and merchandise efforts

  • Plan and execute all paid advertising as needed (digital, print, media buying, etc.)

  • Identify target audiences and create media campaigns that engage, inform and motivate

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

  • Identify new opportunities to maximize the reach of the Virago Spirits brand

Communicate clearly in the Virago Spirits brand voice across multiple touch points

  • Website updates using SquareSpace

  • Social media content management, daily execution and community engagement on multiple platforms (Facebook, Instagram, Twitter)

  • Email campaigns using Mailchimp

Graphic Design Support

  • Design menus, ads, promotional display and other marketing collateral as needed

  • Photoshop and Adobe Illustrator skills are preferred but not a requirement; familiarity with Canva.com is a plus

Event Support 

  • Travel to other Virginia markets to assist the team, produce content, and chronicle consumer-facing opportunities for social media and web

  • Provide design and technical support for special events and promote accordingly on Virago’s communication platforms

  • This position will report to the Director of Operations

  • This position will work directly with all Virago Spirits distillery partners, employees and customers 

  • Approximately 24-30 hours per week

Job requirements

  • Bachelor’s Degree in marketing, business, or related field

  • Two or more years of marketing, digital media and/or design experience

  • Organized, detail-oriented, enthusiastic individual who demonstrates versatility, flexibility, a willingness to work with constantly changing priorities and a desire to connect with many people

  • Demonstrated skills in effectively managing social media presence for a company or an organization

  • Possess an exemplary work ethic, a positive attitude and effective interpersonal communication skills

  • Possess a passion for craft spirits

  • This position will work occasional weekends

This is a rare opportunity to be part of a start-up distillery in Richmond, VA, specializing in classically-inspired and creatively-interpreted rums, gins, brandies and herbal liqueurs.  


apply

Please send your resume and two references via email to Vicki Haneberg at vicki@viragospirits.com.