Who We Are

Virago Spirits is all about character. Inspired by the Virago, a heroic woman of great strength, courage, determination, and vision, we work to infuse those very characteristics - the spirit of Virago - into everything we do and all that we make. Whether to pursue the impossible or celebrate life's victories, Virago Spirits promotes strength of character and honors those who personify the Spirit of Virago.

Barry, Vicki, and Brad Haneberg

barry Haneberg

Founder & Distiller | Operations & Finance | Barry@ViragoSpirits.com

Food and spirits foster memories and have the power to bring people together in the enjoyment of life. Barry hopes to create that same experience for those who imbibe in Virago Spirits. After a career in investment banking in both Chicago and Frankfurt, Germany, he began conducting research in Berlin as he worked towards a PhD in history. He currently balances playing dad to twin girls and managing distilling operations at Virago. 

Vicki Haneberg

Founder & Virago Tasting Room & Events Manager | Vicki@ViragoSpirits.com

An adoration of Richmond's food, beverages, and people drives the passion Vicki brings to Virago Spirits. A veteran of both Fortune 500 companies and nonprofits, she's always embraced the importance of human resources in her career. In addition to managing her disorganized husband and three now-grown children, Vicki manages our tasting room, coordinates our events throughout the region, and establishes the partnerships that drive our community engagement.

Brad Haneberg

Founder & Distiller | Legal | Brad@ViragoSpirits.com

Spirits are a sign of hospitality and Brad has seen this firsthand across the globe. Traveling from Richmond to Beijing for his law practice, he’s experienced the fellowship that comes with sharing food, drink, and conversation with a new friend. It’s a moment to slow down in a busy world and appreciate the company around you. Today, Brad blends his legal career with a passion for distilling to guide Virago Spirits on its path forward.

So, WHAT IS A VIRAGO?

A virago represents strength, spirit, and fearless independence. Historically, the word described someone bold, courageous, and larger than life—an individual willing to challenge expectations and carve their own path. While its meaning has evolved over time, at its core, a virago embodies resilience, confidence, and unapologetic individuality.

At Virago, we embrace this spirit as a celebration of defiance, creativity, and authenticity. It’s about honoring those who move through the world with conviction, challenge convention, and leave a lasting impression.

vi·ra·go
/vəˈräɡō/
noun

  1. A bold, spirited individual with a rebellious streak and a knack for doing things their own way.
    “A true virago orders the cocktail no one else is brave enough to try.”

  2. Someone equal parts fearless, creative, and delightfully defiant.
    Synonyms: trailblazer, rule-bender, icon.

• 3. A mindset rooted in confidence, curiosity, and a healthy disregard for boring.